Spring 2017
The Los Angeles Flower Markets became Victoria’s frequent go-to destination. As her business expanded, she rented space above the Southern California Flower Market to prep for large events…
View ArticleArticle 8
A number of years have passed since The Bloomin’ News published cover stories on Elizabeth Seiji, René van Rems, and Fred Gibbons…
View ArticleFall 2017
It was the fiftieth anniversary of the annual American Institute of Floral Designers Symposiums, and attendees from across the globe were excited beyond measure…
View ArticleWinter 2018
In July 2016, American Institute of Floral Designers presented its coveted Award of Distinguished Service to AIFD to Rancho Cucamonga florist and designer Lori Novak, AIFD CFD…
View ArticleSpring 2018
Mother’s Day in 2017 was as robust (or better) in floral sales as the Society of American Florists had predicted it would be. An encouraging note for 2018, last year’s holiday reflects…
View ArticleSummer 2018
Jean-Pascal Lemire believes our florists have created a really special niche that the supermarket floral departments do not address.
View ArticleFall 2018
If you’ve been down Sunset Boulevard any time in the last century, chances are you’ve seen Parisian Florist.
View ArticleWinter 2019
The floral industry used to rely on traditional marketing techniques to grow their business and expand their clientele.
View ArticleSpring 2019
From basic flowers like stock, larkspur and Queen Anne’s Lace to more exotic blooms, craspedia and others traditionally from Australia and New Zealand, Ocean View Flowers grows products with an eye to...
View ArticleSummer 2019
In this issue of Bloomin’ News: A Letter from the Editorial Staff re: our new, digital-only presence, The Not-So-Hidden Garden, and interview with Amy Child Marella, and Flowers, Film and Finding Your...
View Article
More Pages to Explore .....